Course

A native of Joliette, in the Lanaudière region, Simon Turcotte was inspired from childhood by the delicious dishes of his mother Francine and the sublime wild fruit jams of his aunt, enjoyed during family vacations in Saint-Mathieu-de-Rioux. In this small village perched in the Appalachians, the young budding jam maker discovered, in awe, the lush and fragrant nature of the Lower St. Lawrence: the scents of wildflowers, freshly cut hay, and untamed flavors.

A graduate in culinary arts from the Lanaudière Academy of Hospitality and Tourism (1998), and after gaining some experience in the restaurant industry, Simon settled with his young family in Sainte-Marcelline-de-Kildare. Alongside him, Geneviève, his longtime partner and a pillar of the business, played a pivotal role in the creation and growth of Simon Turcotte Confiturier. Her organizational skills, meticulousness, and entrepreneurial spirit helped shape the brand's warm and refined identity.

It was in September 2000, during the Sainte-Marcelline Artisans Festival, that Simon presented his creations for the first time under the name "En Robe des Champs". Inspired by the traditions of the master jam makers of France, he developed bold flavor combinations such as "pear, vanilla & grapefruit", "apple & fresh basil", "wild rose & raspberry" which quickly won over a clientele looking for new products.

Since then, Simon has continued to reinvent himself, offering unusual but harmonious combinations of tastes, attempting to capture in a jar the vibrant scents of his childhood.

Philosophy

Guided from the outset by a deeply human and artisanal vision, the family business places at the heart of its mission a love for Quebec's terroir and respect for ecological values. Geneviève, involved in each major stage of development, has helped to solidify this philosophy, which today unites tradition, ethics, and creativity.

Manufacturing

The products are made entirely by hand, in small batches, with meticulous attention to detail. Simon, supported by his family, primarily uses organic or wild fruits from Quebec. Each jar reflects patient expertise and a constant pursuit of balance between finesse, aroma, and texture.

Since the public launch of its first jams in 2000, the company has experienced steady growth. In 2005, the boutique opened in Sainte-Marcelline, followed in 2009 by a rebranding to "Simon Turcotte Confiturier." Today, its products are distributed in over 250 retail locations across Quebec.

25th anniversary - the next generation of the family

In September 2025, Simon Turcotte Confiturier proudly celebrated 25 years of gourmet craftsmanship. This symbolic anniversary marked a crucial milestone: the recognition of Geneviève's unwavering commitment, a true driving force behind the company. Thanks to her dedication, vision, and unwavering support from the very beginning, she has helped the family business grow with a unique sensitivity, characterized by respect, simplicity, and authenticity.

The celebration on September 27, 2025, also highlighted the next generation of the family, represented by their two daughters, Jeanne and Gabrielle. Both bring a fresh perspective: Jeanne, trained in both culinary arts and pastry, contributes an intuitive and refined culinary creativity. Her bold creativity is expressed in the development of new recipes. Gabrielle, For her part, she leverages her training in visual presentation, bringing a modern and aesthetically sensitive approach to the brand, thanks to her communication skills, energy, and growing involvement in the company. Together, they embody the continuity of the family's expertise, while adding their own personalities and innovative ideas.

To mark the occasion, an exclusive 25th anniversary gift set was unveiled. It showcases the bounty of Quebec's forests through two creations by Jeanne Turcotte : Raspberry & Wintergreen, and Strawberry & Sweet Clover.

This set is complemented by Simon's very first iconic recipe: Pear, vanilla & grapefruit, highlighting the bridge between the founding creation and the future entrusted to the next generation of the family.

Gathered at the pond in front of the shop, family, friends, artisans and long-time customers celebrated in all simplicity this quarter of a century dedicated to pleasure, to the land, and to the transmission of know-how.